New name, new gardens, new discoveries

September 12, 2018 -

With the launch of the transformed Mount Vernon and new New American Garden, we’ve taken the decision to change our name to better reflect who we are and what our visitors can experience.

Our new branding has been developed by Bath-based agency Touchpoint Design which has previously worked with us on our annual journal.

The motif takes as its starting point the internationally recognised symbol for a museum. It is adapted to reflect the neoclassical style of the Museum’s main building, Claverton Manor, which features four Ionic pilasters and a pediment on the south façade.

The design also echoes elements of the flag of the United States of America, with its red pales (vertical stripes) and star symbols.

The star symbol in the centre of the motif echoes the family coat of arms in the tympanum of the Grade 1 listed house.

The curve at the base of the logo mirrors the shape of the Winding Way in the New American Garden, which is modelled on the Winding Walk at Monticello, Thomas Jefferson’s home.

The curve of the motif also reflects the gentle slope of the gardens away from the house towards the Limpley Stoke Valley.

The red and blue colours symbolise America while a secondary palette of a soft grey was chosen as a paler percentage of the new pavilion grey painted woodwork.

We hope you’ll enjoy this first stage of our museums transformation and hope to see you return time and again to discover America with us.